In the spirit of Valentine’s Day, we wanted to write an ode to our favorite specialty, orthodontics!
Orthodontics, we love you because you help us to:
#9: Prevent surgical intervention
We don’t like seeing patients go through expensive, painful procedures if they don’t have to. Providing quality interceptive orthodontics allows doctors to give their patients the best opportunity to look good and avoid more invasive surgery. See an interceptive case study
#8: Be more knowledgeable and professional
When we understand more about tooth movement and occlusions, we sound more knowledgeable to patients, colleagues and specialists. Offering orthodontics allows dentists to be leading professionals in their communities.
#7: Motivate staff members
Staff enjoy having orthodontics in their practices. They find it fun, rewarding, and higher paying. A well run orthodontic practice maximizes patients’ chair time with staff being able to tie wires in, change rubber bands, fit headgear, and much more. Assistants and Hygienists appreciate being able to contribute more of their skills to your practice and their patients.
#6: Have no back pain!
Orthodontics is less physically demanding than many other specialties. Much less chair time and more support from staff. A lifetime of orthodontics in your practice = less achy necks, backs, wrists and shoulders!
#5: Set up for restoratives
Being able to move teeth and fix bites can greatly help set up crowns, implants and denture work to be successful long term. We don’t have to place implants next to crooked teeth anymore, making our lives much easier.
#4: Give patients long lasting dental health
You can prevent premature wear, loss of teeth and bone, and improve long term hygiene, with good orthodontics. Orthodontics helps us give patients better functioning teeth and bites. An ounce of prevention is worth a pound of cure.
#3: Give patients confidence
Orthodontics can truly transform smiles and facial harmony. See 3 case examples. Better balance and symmetry will give your patients more confidence, and can help them in their professional and romantic lives.
#2: Be super profitable
Braces are one of the least expensive dental materials, making orthodontics one of the most profitable specialties in dentistry. We utilize “free” marketing as much as we can, since our patients are our “walking billboards”. Want to make $90,000 this year with the help of your staff? Then do more ortho. Calculate my ortho profitability.
#1: Be thanked
When a patient appreciates your craft and what you do for them…it’s truly the best.
